Have you ever come across an offer, was excited to check it out, then clicked on it and felt disconnected?

I have…over and over again. And it felt stale….like they really didn’t care.

Sales Funnel Strategy involves thinking about your ideal client and what journey you want to take them through your brand.

To truly have success (however you define that, not just monetary) in grabbing attention and keeping people interested in you; is learning what they like, enjoy, and genuinely trying to connect with them as a person….not just a dollar sign.

However you want to say it: knowing your client avatar, knowing who your ideal client is, niching down, etc – there is a certain truth to it:

  • Your IC may not like heavy sales email sequences like your competitor.
  • They may want a no fluff, easy-to-make decision page and an email reminder or two that your offer is available.
  • Or, no page at all and you sell to your warm email list.

There is no ‘right’ way to lead your clients on your offer/sales journey.

And realizing that who is watching you is a HUMAN and truly trying to connect in a natural way with your offers and brand will leave you with better results, genuine connections, and people who WANT to buy from you.

Let’s stop the ‘hey girl, hey bro’ sales and truly try to CONNECT with each other in this online business space!