If you want to succeed with any online business, email marketing is a must-have. But just having an opt-in form on your website isn’t enough – you need to have a strategy for how to get people to sign up.

From providing value upfront to using pop-ups (yup, we said it), these tips will help you increase those all-important sign-ups.

Define Your Target Audience

Who are you trying to reach with your emails?

When it comes to email marketing, it’s important to identify and target the right audience.

For example:

“Our email opt-in subscribers are witty, sophisticated professionals looking for the latest product information, news on upcoming promotions, and relevant stories that will help spark conversation among their peers.”

Or:

“Our email opt-in is perfect for anyone looking to establish a meaningful connection with their customers and to build relationships that inspire action.”

Create a Compelling Offer:

What can you give away for free that will entice people to sign up for your email list?

Want to make email marketing opt-ins a breeze? Everyone loves a good deal, and what could be better than getting something for free? Offer your email list subscribers the opportunity to receive a free bonus when they sign up. From E-books to tutorials to a delivered-to-your-inbox mini-guide, there are so many options!

Write Great Copy:

Make sure your email opt-in form and accompanying text are well-written and persuasive.

Creating compelling copy can be the difference between success and failure with your email opt-in forms. Making sure that you grab the attention of your potential subscribers is key. Crafting clear and concise messaging that speaks directly to what makes signing up for your mailing list valuable to them is a great way to encourage readers to take action. Whether it’s humorously worded text or powerful statements, make sure your email opt-in form stands out and successfully convinces people that they should join up.

Use an Attention-Grabbing Headline:

This is what will make people want to click through to your form.

Got a killer email marketing opt-in you’re lookin’ to show the world? Grab their attention with an uber-catchy headline! It’s the easiest way to get folks to stop scrolling and follow through to your form. Give ’em something that gets ’em laughing or thinking, they’ll be sure to thank you when they discover all that sweet content you’ve prepared.

Place Your Opt-In Form Prominently on Your Website or Blog:

Don’t hide it away!

Email marketing opt-in forms are like the Holy Grail for any marketer – hiding them away would be a literal travesty! Don’t miss out on capturing email addresses for your email list by failing to make your opt-in form prominently visible on your website or blog. Make it the centerpiece and reap the rewards, whatever those may be!

Test, Test, Test

Try different versions of your form and see which one gets the most responses.

Running a form can be exhausting work; you never know which version of it will get the most results, so you need to keep making different versions and testing them out. It’s like playing a game of trial-and-error, but with more “paperwork”. But don’t fret – the best way to ensure success is by testing different versions and seeing which one works best for you. It may take some time and effort, but at least it’s not a boring task; after all, you get to see the fruits of your labor in real-time.


By following these simple tips, you’ll be well on your way to growing your email list in no time. And once you’ve got a healthy list of subscribers, you can start thinking about all the amazing things you can do with it (like sending out automated nurture sequences and creating powerful segmentations).