I cannot tell you how many started but unfinished projects I have on my Google Drive. I even have an “Archived” folder, but the sad part is that they are archived because most were never even launched, and I never had an opportunity to see if they were even relevant. I might bring back a few to try someday.
Creation has never been an issue for me as a neurodivergent entrepreneur. The act of it gives me the supply of my neverending need for that dopamine rush. On any random day, I have another “brilliant” idea for my business – a new course, a fresh marketing strategy, or maybe even a complete pivot.
Sound familiar? If you’re nodding along, you might be caught in the same whirlwind as me – the constant chase for the next big thing in your business and, yes, that satisfying rush that us neurodivergents get from said chase and creation.
The Allure of the New
As neurodivergent entrepreneurs, we’re gifted (and sometimes cursed) with minds that never stop spinning. We see possibilities everywhere, and each new idea feels like the key to unlocking our business’s true potential.
For me, it starts innocently enough. I launched my online business with a clear focus: helping other neurodivergent individuals navigate the online business world.
But then…
- A webinar on email marketing sparked an idea for a newsletter course.
- A chat with a fellow entrepreneur planted the seed for a membership site.
- A late-night scroll through Instagram inspired a plan for a product line.
Before I knew it, my to-do list had morphed into a to-create list, each item competing for my attention like a room full of excited puppies.
The Hidden Cost of Constant Creation
Here’s the thing about always chasing the next shiny object – it keeps you running in circles instead of moving forward. While my enthusiasm is admirable, it’s holding me back in ways I might not realize.
Scattered Focus: By trying to do everything, I’m not giving my full attention to anything. My original coaching offer – the heart of my business – is getting lost in the shuffle.
Overwhelm and Burnout: Constantly starting new projects is exhausting. I find myself working longer hours but feeling like I’m accomplishing less.
Inconsistent Brand Message: With each new idea, my brand becomes a little more diluted. My audience is getting confused about what I really offer.
Lack of Mastery: By jumping from idea to idea, I’m not giving myself the chance to excel at any one thing truly. I’m stuck in a perpetual beginner’s phase.
The Power of Focused Growth
Now, let’s imagine a different scenario. What if, instead of chasing every new idea, I chose to dive deep into my core offering?
I’d have time to nurture relationships with my existing clients, leading to powerful testimonials and referrals.
- I could refine my coaching program, making it the go-to resource for neurodivergent professionals.
- I might develop a suite of complementary resources that truly serve my clients’ needs.
- My marketing could become more targeted and effective, speaking directly to my ideal clients.
Finding Balance: Innovation vs. Focus
Does this mean I (or you) should never pursue new ideas? Absolutely not! Innovation is the lifeblood of entrepreneurship. The key is finding balance.
Here’s a simple framework to help:
Execute or Table: Based on your evaluation, either schedule the idea into your project timeline or consciously decide to revisit it at a later date.
Evaluate: When a new idea strikes, write it down. Then, let it sit for a week. If it still excites you after that time, move to the next step.
Align: Ask yourself, “Does this idea directly support my core business goals?” If not, keep it in your “ideas for later” file.
Prioritize: If the idea aligns with your goals, consider how it fits into your current projects and bandwidth. Can you realistically take it on without neglecting your core offering?
Embracing Your Entrepreneurial Strengths
Remember, your creative, idea-generating mind is a superpower. It’s what makes you a great entrepreneur. The trick is learning to harness that power effectively.
For me, and for you, the path to success isn’t about doing more – it’s about doing what matters most. It’s about building a strong foundation for your business and growing from there, one focused step at a time.
So, the next time you find yourself up at 2 AM, buzzing with a new idea, take a deep breath. Write it down, sure – but then return your focus to the amazing business you’re already building. Your future self (and your well-rested self) will thank you.
Are you relating to my story? Share your experiences with chasing new ideas in the comments below.
Ready to Break Free from Decision Paralysis?
Introducing “The Decision Deck” – Your Daily Dose of Decisive Action!
🚀 50 Actionable Prompts 🧠 Tailored for Neurodivergent Entrepreneurs
⏱️ Quick 15-30 Minute Activities
🎯 Build Momentum in Your Business
Don’t let overthinking hold you back any longer. With The Decision Deck, you’ll:
Transform ideas into reality
- Overcome decision fatigue
- Boost your productivity
- Cultivate a bias for action
Your success story starts with a single card draw.
Unlock Your Decisive Entrepreneur Today!
