Picture this: It’s 3 AM, and you’re wide awake, staring at the ceiling. Your mind is racing faster than a squirrel after its seventh espresso shot. You’re wondering if you should pivot your business to become a professional pickle taste-tester. (Mmm, pickles… No, focus!)
Sound familiar? Welcome to the wild world of neurodivergent entrepreneurship, where your ‘why’ can sometimes feel like it’s playing an aggressive game of hide-and-seek with your sanity.
The Great ‘Why’ Escape
Remember when you first started your business? You were on fire! You had more passion than a telenovela marathon and enough drive to power a small country. But somewhere between your 1,000th email and your 50th “quick pivot,” that spark started to flicker.
It’s not that you’ve fallen out of love with your business. It’s more like you’re in that awkward phase where you’ve forgotten why you asked it to prom in the first place. (Spoiler alert: It wasn’t just for the corsage.)
The ‘Why’ Matters (And Not Just Because Simon Sinek Said So)
Your ‘why’ is like the secret sauce in your grandma’s legendary lasagna recipe. Without it, you’ve just got a pile of noodles and cheese. Tasty? Sure. Life-changing? Not so much.
Your ‘why’ is what gets you out of bed in the morning (besides your bladder and that pesky alarm). It’s what keeps you going when your computer decides to update right in the middle of a crucial client call. It’s the reason you chose this crazy entrepreneurial rollercoaster instead of a nice, predictable 9-to-5 job.
Finding Your Lost ‘Why’: A Treasure Hunt for Grown-Ups
So, how do we dust off that ‘why’ and make it shine again? Here are a few ideas that don’t involve hiring a private investigator or going on a soul-searching journey to the Himalayas:
Take a Trip Down Memory Lane: Dig out your old business plan, vision board, or notes app. What made you so excited back then? Was it the prospect of unlimited snack breaks? (No judgment here!)
Play “20 Questions” with Yourself: Ask yourself why you do what you do. Then ask why that’s important. Keep going until you either reach a profound epiphany or start questioning the meaning of life itself.
Channel Your Inner Superhero: If your business was a superhero, what would its origin story be? What injustice or problem is it fighting against? (Bonus points if you create a costume to go with it.)
Have a Heart-to-Heart with Past You: Write a letter to your past self, right when you were starting your business. What would you say? What dreams and goals did you have? (Try not to include any lottery numbers or sports results. We’re reconnecting with your purpose, not disrupting the space-time continuum.)
Conduct a “Joy Audit”: Make a list of all the tasks you do in your business. Put a smiley face next to the ones that light you up, and a poop emoji next to the ones that make you want to fake your own disappearance and start a new life as a llama farmer in Peru.
Embracing Your ‘Why’ (Even When It’s Wearing Sweatpants)
Here’s the thing: Your ‘why’ doesn’t have to be perfect. It doesn’t need to sound like it belongs in a TED Talk or on an inspirational poster featuring a soaring eagle.
Your ‘why’ can be messy. It can be weird. It can be as simple as “I want to help people while wearing pants with an elastic waistband.”
The important thing is that it resonates with YOU. It should make you feel a little giddy, a little scared, and a lot excited. It should be the thing that makes you say, “Heck yes, this is why I do what I do!” (Even on the days when your to-do list has staged a coup and is now running the show.)
Your ‘Why’ is Your Business’s North Star (But Maybe with More Glitter)
Reconnecting with your ‘why’ isn’t just a feel-good exercise (although it does feel pretty darn good). It’s about giving your business direction, your decisions clarity, and your motivation a much-needed energy drink.
So, the next time you find yourself lost in the neurodivergent entrepreneurial wilderness, wondering if you should pivot to become a professional Netflix critic (dream job, am I right?), take a moment to reconnect with your ‘why’.
It’s there, waiting patiently for you to remember it. And when you do, hold onto it tight. Let it guide you, inspire you, and remind you why you started this crazy, beautiful, rollercoaster ride in the first place.
Now, go forth and conquer, you purpose-driven entrepreneur, you! (Just maybe lay off the 3 AM pickle brainstorming sessions.)
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