Ever wonder how you can incorporate ‘conversions’ into your biz?
Sales aren’t the only way to measure if your content and offers are converting.
Check out some quick ways you can see if your content is converting based on your specific goals:
Email Subscriber Sign-ups Via Your Lead Magnet(s), Masterclass, Presentation
Track how many people are signing up for your lead magnet, masterclass, presentation — use these metrics to verify your market research that what you are putting out there is desired within your niche.
Email Marketing Sales Sequence Opens, Clicks, and Downloads
You can watch pre-launch sales sequences by viewing opens vs unsubscribes. Adjust subject lines and copy accordingly. A launch sales sequence be tracked the same way including click-to-sales page links and conversion to purchase (if your tool analyzes these options). These analytics give great insights on what copy works and doesn’t for future re-launches or a new launch of a similar or higher-ticket product.
Sales Page Clicks vs Purchase Analytics
Use backend page tracking links to view conversion percentage, profit per click, and your overall revenue. A great tool can process all of this info for you allowing you to readjust your launch strategy in the future.
Website Traffic and Actual Inquiry Submissions or Purchases
If your goal is to direct traffic to your website, have a plugin installed like Jetpack or Monsterinsights that will connect to your Google Analytics and project your traffic metrics on your dashboard in a much simpler way to understand. Watch your page views, sessions, session length, and bounce rate based on your marketing strategies. You’ll be able to determine what’s working and what isn’t. The great thing about the above plugins is that it updates daily.
Student Interaction and Movement from Within Your Course/Membership
Some membership and course platforms allow you to track how interactive your students are within your course. It’s important to know if your course material is captivating and interactive enough to stay interested and complete the course.
Of course, the above isn’t ALL of the ways to track conversion. But, they are some simple ways you can start today!
Which of the above are you going to implement within your biz? How are you going to use the data you gather for your business?